Purpose of this Document ………………………………..3
1. Overview ………………………………… 4
2. The 5 key areas of web advertising payback ……………….. 4
3. Examples of web advertising payback and ROI…………………… 5
4. Short term payback …………………………………. 7
1.1    Overview………………………………………………… 7
1.2    How short term payback is achieved ………………………. 7
1.3    Getting started witha short term strategy  …………………… 8
5. Long Term payback…………………………………………. 8
1.1    Overview…………………………………………………………. 8
1.2    Why long term costs will drop ………………………….. 9
1.3    Getting started with long term strategies …………… 9
6. Automated Provisioning payback ………………………… 10
1.1    Overview………………………………………………………….. 10
1.2    How provisioning savings are achieved ………………. 10
1.3    Getting started with provisioning………………………… 11
7. Productivity payback ………………………………… 11
1.1    Overview…………………………………………. 11
1.2    How productivity savings are achieved ……… 12
1.3    Productivity…………………………………………… 12
8. System Administration payback …………………….. 14
1.1    Overview……………………………………………….. 14
1.2    How system administration payback is achieved …………. 14
1.3    Getting started with system administration…………… 15
9. Summary of savings and costs………………………………. 17
Tracking your Payback/ROI – What Data do you need to measure?…………. 17
10.
1.1    Hardware metrics …………………………… 18
1.2    Software metrics ……………………………….. 18
1.3    Provisioning metrics ………………………………. 18
1.4    Productivity metrics ……………………………….. 18
1.5    System Administration metrics…………………… 18
11.    For More Information …………………………….. 18