Today, organizations of all sizes are reviewing their expenses and the benefits derived from them. Given the numerous claims of savings and productivity
improvements that various web advertising methods propose, it can become difficult to understand exactly how these benefits might apply to your particular business. The representations of savings in this guide are based on a study by myself, Robert Lefebure, of the problem of “key word” over saturation. The study looked at how web users search the web, how they use the web, and how search engines present information to users. It looked at other ways and methods used to connect “seekers” with the “sought” (i.e. the websites and information) such as link exchange, web directories, Pay Per Click, banner advertising etc.

The results overview the development of and the financial benefits of implementing a BungeeBone Distributed Web Directory on your website. I then try to provide quantitative analysis to estimate the time required for the payback. As you will see, the financial benefits of BungeeBones are very real, the payback period is characteristically very short and the action steps to obtain these savings are very well defined. But after you see all that you will also realize they are very difficult to quantify.