CAT | Pay Per Click
Have you ever wondered why “search” was free? There has never, to my knowledge, been a sizable “paid” search engine. Even among companies that require membership dues, such as AOL, they always provided free search. I have a hunch that it has to do largely with it’s effectiveness as an advertising medium. After all, how many times do you look at your favorite search engine’s name during the course of a work day?
All of us know that a company cannot stay in business by giving away its main product. So it seems a safe assumption, then, that “search” is not the “search engine” company’s main product is it? I’ve come to the conclusion that search is merely a by product from the company’s main business; i.e. selling ads. Consider this for a minute, if a website owner allowed a pay per click company to begin placing ads on their website and those ads started advertising products that had absolutely no connection to the website’s business then that website owner would, most likely, take their advertising dollar elsewhere.
So, from their outset, the Pay Per Click companies needed to “perfect” search in order to better target their ads according to the content of the websites they were posted on. It was either build good search capability or continuously use expensive human labor to match ads to the content of the websites. Compared to the cost of human labor, the cost of sending a search bot to a website is minimal; almost too trivial to even monitor. From experience I’ve had bots indexing sites without even asking the search engines to do so. Not only do they host a search engine for free they also spider for free any and all websites they can find. Does that sound like something someone would do for the sheer fun of doing it?
So all the dots point to the ideas I propose; that the search results are largely the fruit of other labor and are mostly the by-product of prospecting (by search bot) for their pay per click link exchanges ( did you notice how easily those two terms “pay per click” and “link exchange” fit together). Pay per click link exchange would not work (at current low prices) without high quality search engines matching up the ads to the proper and relevant sites.
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Bungee Bones’ Similarities To Pay Per Click
No comments · Posted by in Bungee Bones Web Directory, Pay Per Click
Part of Bungee Bones identifying with Pay Per Click can be found in my article “Pay Per Click Is Really Link Exchange In Disguise”. In the article I develop the idea that PPC, in essence, is really a link exchange “brokerage” or clearing house. The reason for this observation is that in a perfect Internet world, where every link in and every link out was in perfect balance and harmony there would be no reason for any one to pay for or receive income from sending or receiving traffic. But there is no perfect Internet world and some sites receive more links than they send and some send more than they receive. Thus, as a way to compensate for the imbalance, PPC was developed as a means to meter the discrepancy between the sites and transfer payment to compensate the parties.
Bungee Bones does the exact same thing. Some of our webmasters have very large successful sites with the ability to send much traffic from. Many of our websites are new or small sites struggling to get visitors but they are the very ones that generate the demand for the traffic. Bringing the two groups together (i.e. brokering) is exactly what Bungee Bones does.
So Bungee Bones and Pay Per Click are the same in their functions of brokering webmasters connections. Where Bungee Bones differs from Pay Per Click, however, is the manner in which Bungee Bones credits payments. Instead of fostering a competitive bidding system between the webmasters we promote financial cooperation by tying the payments to the traffic “senders” to the success of their affiliates through our multi-level-marketing payment system. Instead of getting paid “per click” they get paid “per website”. Instead of Bungee Bones doling out the clicks from a centralized location, the clicks flow freely between the participating websites. Instead of providing users millions of links from a search that they never will use, we use webmaster interests and financial incentive to produce a high quality link exchange/human edited directory (with a little bit of a search engine assist).
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Pay Per Click- Is It Really A Link Exchange In Disguise?
No comments · Posted by in Link Exchange, Pay Per Click
I would venture as a theory that PPC, at its root, is really just an expensive, managed link exchange. Through using it I let a PPC provider place my link on your site. If you also are using them I may end up placing your link on my site and getting paid for it. Obviously they don’t have to actually place the links on each of our sites but the illustration explains my point. Pay Per Click is really just link exchange brokerage putting together advertisers.
We know from their corporate profits that such a link exchange results in enough traffic to generate huge revenues. The ppc link exchange results in a cost of 50% to both websites because of the search engine’s cut. This is because in a privately arranged link exchange you get all the hits generated by the link (and they get all the hits to their site). Now if you got paid “per click” then once the click total reached the budgetary limit then the hits to their site would stop, EVEN IF you were still getting persons seeking the information. And yet demand for ppc keeps increasing. Isn’t this all an indication of the true value of link exchange?
Perhaps we may be better to think of PPC as “metered” link exchange? The exchange is active only while the balance is positive, unlike regular link exchange where there is no meter running to eventually turn off the stream of traffic. BungeeBones is an “un-metered” link exchange.
