Category : Uncategorized
Whether you are a new web site operator that hasn't heard of ad networks or a seasoned pro I suggest taking a quick look at this WikiPedia piece.
The major player in the field is, beyond a doubt, Google with their Adsense and Adwords programs. They have pulled off an incredible branding feat because they've made "Google" a new global word even while most have no idea how they have made their money and become one of the largest corporations in the world. Most Google users have always used the services for free. Ask most users what Google does and they would respond they are a search engine. While that is true, Google doesn't charge for it.
So why has Google put so much effort into their "free" search engine and, at the same time, managed to become one of the largest and wealthiest corporations in the world? Because Google is a leader in the Pay Per Click advertising business and a quality search engine like they have gives them the edge to provide the most relevant ads to the pages where their code is installed. Google's Adsense code is designed to be installed on the same page as web content that the user is engaged in viewing. So while the website operator provides content to attract and appeal to visitors Google's algorithms and coding work to try to entice them away to visit an advertiser's site. While that system may not be a problem for some types of web sites like blogs and other informational web sites it does pose a serious problem for businesses trying to sell their own products and services to the visitor. While you try to get them in your door Google is trying to lure them away!
BungeeBones Is Different
- BungeeBones is NOT a Pay Per Click system and has a completely different compensation system
- BungeeBones DOESN'T try to lure your visitor away from your valuable content and information.
A Centrally Served Web Directory
BungeeBones provides you a web directory of organized categories and links that is very much like a link exchange system. You advertise our co-operative's member's web sites and they advertise yours! But because it is a lot more elaborate than just a few links (like Pay Per Click) it requires an entire page to display correctly. It sets off by itself, away from your content and requires only that you provide a link to it in as conspicuous or inconspicuous way that you want. The plan is that it become the last thing that your web site visitor sees before they leave your website and do so only when they've enjoyed everything your site has to offer!
We don't track the visitors either. Since our web directory is what is called a "general" web directory we have a broad array of categories and types of businesses and products. There is only a small segment of your visitors that we consider our "target market" and they are those visitors that, themselves, have web sites (or, possibly want a web site). Just like the other ad networks our product is web advertising and we want to attract their business. Advertisers can easily verify how many visitors our network sends them using their own statistics and analytics without intruding on the visitor's privacy.
A Multi-Stakeholder Co-Operative Business Model
But what really makes BungeeBones different is the "co-operative" business model because we not only want visiting web site operators as customer (to buy our network's web traffic) but to also become members themselves and add even more web traffic, yet another sales point for our current traffic and more buyers. To incentivize our members for this rapid growth model we provide both short and long-term monetary compensation along with stakeholder interests in the success of the co-operative. No other ad network offers such a system!