BungeeBones
For Charity
And
Non-Profit Organizations
BungeeBones' Unique
Fundraising Capabilities
The BungeeBones
software enables any company or individual with a website to "donate
their web traffic to charity". Web traffic and web advertising
is big business and growing exponentially and web traffic is worth
money. BungeeBone' unique capabilities enable fundraisers to sell web
advertising, a product that almost everyone of their donors with
websites would be willing to purchase as well as donate.
A unique feature
of web traffic is that it is not "consumed" by a website
but is more like a river - it "flows" through a website. The
amount of traffic leaving a website is nearly identical to the amount
of traffic arriving at a website. Yet most websites do hardly
anything as far as recovering the value of that traffic as it leaves
their site and it goes to waste. Our software enables them to fund a
charity with what is, essentially, "found money" by pooling
and aggregating their traffic with other website's traffic into a
larger, more readily marketable advertising product.
Once your
supporters find out how easy and painless it is to support your
charity they can easily recruit other websites to join and help too.
Your charity has a network of donors and supporters already. Contact
them first and ask them to install our software on behalf of your
charity. Then watch your "downline" grow! Each new
installation of our software actually increases the amount of web
traffic in our network and makes it more valuable to advertisers.
Your charity is actually helping to create the value of the product
as new donors join the network.
Our Vision
BungeeBones offers charities, non-profits,
not-for-profits, and religious organizations fund raising service in
the form and spirit of an old biblical practice known as "gleaning".
Since many of us today are far removed from our agrarian roots we may
not be aware what gleaning means so I'll include this excerpt from
Wikipedia to better explain -
"Gleaning is
the act of collecting leftover crops from farmers' fields after they
have been commercially harvested or on fields where it is not
economically profitable to harvest. Some ancient cultures promoted
gleaning as an early form of a welfare system. For example, ancient
Jewish communities required that farmers not to reap all the way to
the edges of a field so as to leave some for the poor and for
strangers."
(Lev.
19:9-10.,
9
And when ye reap the harvest of your land, thou shalt
not wholly reap the corner of thy field, neither shalt thou gather
the gleaning of thy harvest.
10
And thou shalt not glean thy vineyard, neither shalt
thou gather the fallen fruit of thy vineyard; thou shalt leave them
for the poor and for the stranger: I am the LORD your God.
Lev.
23:22
22 And
when ye reap the harvest of your land, thou shalt not wholly reap the
corner of thy field, neither shalt thou gather the gleaning of thy
harvest; thou shalt leave them for the poor, and for the stranger: I
am the LORD your God.
So, while BungeeBones is a for-profit
business, it has pre-allocated and purposed a portion of itself for
the service of fund raising.
How To Use BungeeBones As A
Fundraiser
Overview
I ) The Product: Web
advertising
II) The
Buyers: Anyone with a website wanting to get more traffic/visitors to
their website
III) The
Sellers: Anyone with a website willing to install the BungeeBones
software on their website can become a seller on behalf of the
charity
IV) The Price:
Determined by the advertiser bidding in competition against other
buyers. Similar in design to the widely used "Pay Per Click"
bidding model but differs in that the term is "per month"
rather than "per click".
V) Commission
split : For direct sales of ads by any site with our software
installed they get 50% of all ad payments made. Those are continuous
commissions paid each and every time one of their customers renew a
purchase.
VI)
Multi-Level Opportunities: Over-ride commissions are paid on sales of
"downline" sites that are recruited to add the software to
their site too.
VII)
Businesses Can "Donate Their Web Traffic To Charity" by adding
our software and designating the charity to receive their earned
commissions.
Part I -
The Product
The list of potential products that can be
sold during fundraising events is a large one and includes such
things as cookies, candy, chocolates, photos, raffles, coupon books
etc. But since the Internet is so new itself, selling Internet
products is a whole new fundraising frontier.
Advertising (whether it be Internet
advertising or not) is a regular part of business which is undertaken
by practically every business already. We believe mentioning "web
advertising" to them will almost certainly catch their attention
and enable you to engage them in discussion about your charity and
purchasing advertising.
Our web advertising product is new - even
by Internet standards. It is not Pay Per Click (PPC) nor banner
advertising. It is created through the very users of it so that the
more that use it, the better it gets.
It is not technically difficult, requires
no purchase (our software is free) and it is web based and works
through web browsers.
It is "distributable" meaning that
those that use it and buy from it can easily distribute it to other
users for the charity's benefit.
Part II -
The Buyer
The "buyers" of the advertising can be
anyone, anywhere because it is web based. But while selling the
advertising through the charity's website is practically effortless
it is also almost entirely dependent upon the amount of web traffic
they get to their own web site. With all the other charities,
non-profits and other good causes also clamoring to be heard they
(the charities) suffer from the same problem of how to get visitors
to the website as the buyers of the advertising have.
So we suggest a marketing approach by
charities that gets them to use our software as a "point of
contact" and as a way to engage their donors at a whole new level
of relationship. Businesses are usually well versed at buying
advertising and usually used to looking at such things as the cost of
the advertising, how many does it reach, and what quality contacts
does it reach. Since we are offering a web based advertising product
realize there have been a couple forms of web advertising that have
already gone ahead of us and established web advertising as a
powerful and growing market force. Most notable among those methods
is Pay Per Click (PPC). We refer to our product as a "Pay Per
Click" alternative. With that said, it is a product that can meet
the scrutiny of even the most web savvy advertising buyer all the way
to the newbie that still only advertises in the traditional methods.
Part III
-The Seller
The initial "seller" we will discuss
is the charity itself. By the simple act of adding our software to
their site (which displays the website links and ad text of our
members) they become a sales point for our product. The web page our
software displays includes a simple "Add A Link" button which is
the gateway to registration and the subscription form for a business
or website owner to add their link. This type of sale for the charity
is totally effortless. They can just tell the donor through email or
newsletters to visit the charity's website and sign up.
But charities also can do active sales
campaigns. There is much more potential funding that can be derived
from the websites of the buyers themselves that, incredibly, is
largely untapped and currently going to waste. BungeeBones will help
train charities with the information that will, in a very innocuous
manner, point out to the new advertising buyers those factors and
show them how they can donate to the charity with what is,
oftentimes, "found money"..
Part IV -
Pricing The Product
The price of advertising in BungeeBones is
set by the marketplace in a manner very similar to its major
competitor (i.e. PPC).
In PPC web masters bid against each other
with the winner, the highest bidder, getting displayed first.
Well the same is true for BungeeBones. The
cost of advertising in BungeeBones is dependent upon prices
established by webmasters bidding for placement and varies for
different categories. The buyer can find out the cost quite easy on
the BungeeBones website though. In fact, we believe the pricing is
easier to understand than it is in Pay Per Click.
Part V -
Commission Splits
Commission splits start at 50%. Every sale
that the charity makes earns them 50% of each and every dollar that
comes in from the advertisers that buy as a result of signing up at
their site.
That is a repeated commission too, and is
paid each and every time the buyer renews their order. In most
situations that means a commission month after month after month …
from one sale.
AND, because of the increasing pricing of
the ads as described above, the commission amounts will be increasing
too as certain categories get more competitive and pricier.
Part VI -
Multi-level Opportunities
We include "multi-level" type
commission payments in the BungeeBones commission plan simply because
practically each and every buyer that one of our sellers finds is
also a potential seller themselves. So when the buyer decides to add
our software to their website we give a sizable portion of our
commission to the charity as an "over-ride" commission. How much
of the BungeeBones portion do we give? We give half of our half as an
over-ride so the charity receives 25% of every ad sale their downline
makes. And that income is earned month after month because the buyers
usually buy advertising every month And remember, the prices also
increase as the buyer bids higher.
Both the percentage of over-ride and
BungeeBones' own commission received from each new, lower level under
a downline actually results in a perpetually diminishing amount
though. Our plan always pays the seller 50% so, obviously, the more
you chop the remaining 50% the less is left at the end for those at
the top.
Part VII -
The "Donate Found Money To
Charity" Program
Most website owners, business owners, and
webmasters are more concerned about getting
traffic to their website than they are concerned about what to do (if
anything) about traffic leaving their website.
BungeeBones, on the other hand, looks at
that exiting traffic as a valuable resource that is often not used
and going to waste. Our software enables it to be collected and
aggregated with other sites' web traffic into a much bigger and
valuable block so that it can be marketed more effectively. Then we
make that new product available for the producers to market by those
very same websites that produced the traffic.
We provide compensation for that traffic
in either a like-kind-exchange (i.e. we send them traffic as part of
their compensation) or commissions. Many webmasters ignore the issue
of monetizing their web traffic because there simply isn't enough
financial reward in it to justify their time (i.e. they don't have
enough traffic on their site to make it worth the effort).
So those websites that charities recruit
into the BungeeBones system have often been introduced to monetizing
their web traffic for the first time. To them, that income that is
earned and starts funding a charity may be considered by them to be
"found money".
So, as the final step in our suggested
fundraising methodology we suggest that charities ask for that
seller's commissions. If successful, the charity will be then
receiving the seller's 50% and their own 25% over-ride commission
each and every month.
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